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The Frame Campaign_en_2000x320.jpg

  • 0% Instalment Plans

    0% Instalment Plans

    Up to 24 months starting from AED 170.8* with Emirates NBD, ADCB or RAKBANK credit cards.

    Learn More
  • Samsung Rewards points

    Samsung Rewards points

    Sign up for Samsung Rewards before completing your purchase to earn points and save more on future online orders.

    Sign Up Now
  • Trade-In Cashback

    Trade-In Cashback

    Trade-in up to 3 old televisions and get up to AED 4,000 cashback for each.

    Learn More
  • Free Delivery

    Free Delivery

    24/7 tracking available for every order.

    Learn More

Click here to redeem your free customizable Bezel for the The Frame TV, and enjoy complimentary 4 months subscription to Art Store

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For a complete view of the features, Click here

The Frame
Make your own TV

The Frame is hanging on a wall in a living room displaying a sunset over a city. The Frame is hanging on a wall in a living room displaying a sunset over a city.

Top 4 Features

Matte Display

Matte Display

Enjoy what's on, not the reflections

Modern Frame Design

Modern Frame Design

Designed to look like a slim picture frame

Customizable Frame

Customizable Frame

Match your space with customizble bezels

Art Mode

Art Mode

When The Frame is off, the arts are displayed

Enjoy what's on, not the
reflections

Matte Display

You can enjoy what's on the screen clearly and feel the textures of art the
way it's meant to be. Enjoy The art as the art, the TV as the TV.

The left side of the screen with the word 'Conventional' shows The Frame displaying an artwork full of reflections. The right side of the screen with the words 'Matte Display' shows The Frame with the same painting that has no glare. A glare-free certified logo is on the lower left side. The left side of the screen with the word 'Conventional' shows The Frame displaying an artwork full of reflections. The right side of the screen with the words 'Matte Display' shows The Frame with the same painting that has no glare. A glare-free certified logo is on the lower left side.

* Conventional product refers to the previous model of The Frame.

The Frame is hanging on the wall like a picture frame showcasing Mona Lisa on its screen. The Frame is hanging on the wall like a picture frame showcasing Mona Lisa on its screen.

Enhance any
space with a
beautiful work of art

Enjoy 2 months of
Free Art Store and
transform your home
into an art gallery

*Terms & Conditions apply

A list of art galleries and museums around the world are listed. A list of art galleries and museums around the world are listed.

*Terms and Conditions apply