0% Instalment Plans
Up to 24 months starting from AED 170.8* with Emirates NBD, ADCB or RAKBANK credit cards.
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Trade-In Cashback
Trade-in up to 3 old televisions and get up to AED 4,000 cashback for each.
Click here to redeem your free customizable Bezel for the The Frame TV, and enjoy complimentary 2 months subscription to Art Store
For a complete view of the features, Click here
Top 4 Features
Matte Display
Enjoy what's on, not the reflections
Modern Frame Design
Designed to look like a slim picture frame
Customizable Frame
Match your space with customizble bezels
Art Mode
When The Frame is off, the arts are displayed
Enjoy what's on, not the
reflections
Matte Display
You can enjoy what's on the screen clearly and feel the textures of art the
way it's meant to be. Enjoy The art as the art, the TV as the TV.
![The left side of the screen with the word 'Conventional' shows The Frame displaying an artwork full of reflections. The right side of the screen with the words 'Matte Display' shows The Frame with the same painting that has no glare. A glare-free certified logo is on the lower left side.](https://shop.samsung.com/medias/Matte-display-PC.jpg?context=bWFzdGVyfGltYWdlc3w5ODg5NnxpbWFnZS9qcGVnfGg5Zi9oNGEvMTA5NzAyMDAwODA0MTQvTWF0dGUtZGlzcGxheS1QQy5qcGd8NDc4NGQ0Y2JhYzMyMDUwMjVmMjBhNTlhOGNhZGFjYjEzYzcxNWNlYzQzOWI5MDVhNjc0MjgxMDRjZTY5MjM3ZQ)
![The left side of the screen with the word 'Conventional' shows The Frame displaying an artwork full of reflections. The right side of the screen with the words 'Matte Display' shows The Frame with the same painting that has no glare. A glare-free certified logo is on the lower left side.](https://shop.samsung.com/medias/Matte-display-MO.jpg?context=bWFzdGVyfGltYWdlc3w0NzUxM3xpbWFnZS9qcGVnfGg5ZC9oNGQvMTA5NzAyMDAxNDU5NTAvTWF0dGUtZGlzcGxheS1NTy5qcGd8MDU3MGFkZDliZjMzNDM0M2UzOTgzZDg3MzA2OGI1ZGIyOTM4ZTU5ODdlNjdmZDkzN2I2ZmNhNjgxNjI1MjA1YQ
)
* Conventional product refers to the previous model of The Frame.