Enjoy free delivery and installation on the purchase of any Samsung TV.
Enjoy free delivery and installation on the purchase of any Samsung TV.

Enjoy free delivery and installation on the purchase of any Samsung TV.

More than just a TV

The opportunity to express yourself. In your space, your own unique way.

* For more information, please check the detail page of each product.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Color

  • Personal Art Gallery
  • 85" / 75" / 65" / 55" / 50" / 43"
  • Black (With various bezel styles and colors)
  • Portable Smart Projector
  • 30"~100"
  • White
  • Unique Design TV
  • 65" / 55" / 50" / 43"
  • Cloud White
    Cotton Blue
  • Private Home Cinema
  • Up to 120" / 130"
  • White
  • Rotating Screen
  • 43"
  • Navy Blue
    Space White

* For more information, please check the detail page of each product.

The Frame

Make your own TV

Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.

The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels. The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.

The Freestyle

Unexpected joy everywhere

The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.

The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features. The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features.
The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle. The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.

The Premiere

Turn any room into a home theater

Enjoy theater-quality entertainment with our ultra-bright, 4K laser projector. Beautiful from every angle with an elegant, compact design, The Premiere can be placed close to any wall for up to 130 inches of screen space that delivers dramatic picture and realistic, room-filling sound.

The Serif

Unconditionally Beautiful

The Serif looks beautiful from any angle so it will stand out from anywhere. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality.

The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen. The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.

The Sero

Mobile Entertainment, better on TV

The Sero rotates between landscape and portrait, so it’s perfect for mobile and TV content.
The Sero’s rotating screen is complemented with 4.1ch 60-watt speakers, so get ready to be surrounded by powerful sound anytime.

The Seroproducts are shown to inform how to use The seroin a variety of ways. The image shows a consumer following the yoga posture of SNS through mobile mirroring, and how the seroscreen rotates, and a consumer enjoying vertical youtubecontent through the mobile mirroring. The Seroproducts are shown to inform how to use The seroin a variety of ways. The image shows a consumer following the yoga posture of SNS through mobile mirroring, and how the seroscreen rotates, and a consumer enjoying vertical youtubecontent through the mobile mirroring.

* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home’s style.
The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Customizable Frame

A variety of colorful options for the bezel to suit your mood.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

Discover the next-gen
Innovations of QLED

Discover the next-gen
Innovations of QLED

* Key feature may different from Key Spec